Effective international expansion strategies of developing countries: some preliminary evidence from the turkish manufacture and export of television sets

Over the last twenty years, Turkey has significantly increased its international trade in manufactured products. It is possible that this has been built on the basis of its lower labour costs compared with those of developed countries and the willingness of both Turkish national companies and Multi National Enterprises (MNEs) to invest in Turkey. While the basic evidence of Turkish trade development is clear, there has been only limited research on the business logic behind such growth, the reasons for choosing particular forms of expansion and the outcomes of such strategies at the present time for Turkish companies. In order to explore these issues, we have undertaken a preliminary study of the Turkish manufacture and export of television set companies. Our findings show that companies have largely focused on European markets. We do not yet know the reasons for this but will investigate this in the next stage of our research. It is possible that our later research may provide some assistance both to individual companies and to Turkish national policy makers on future export development. However, our primary purpose will be to shed further light on the content and process by which developing countries pursue effective international expansion strategies.

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Global strategy Developing Country Strategy ,

Turkey Export Strategy ,

Turkish Television Set Manufacture ,