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Journal Academic Marketing Mysticism Online

Yıl 2013 , Cilt 6 , Sayı 20

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Makale özeti
Başlık :

The relationship between superstitions, metaphors, and advertising

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Yazar kurumları :
Maltepe University1
Görüntülenme :
650
DOI :
Özet Türkçe :

This research is focused on the connections between superstitions, beliefs and marketing that is within JOURNAL ACADEMIC MARKETING MYSTICISM ONLINE's (JAMMO) overall goal of publishing in new fields such as Marketing Mysticism; analyzing superstitious faiths and behavior and their limits in our culture.

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