Sun tzu’s principles of war art and today’s competition strategies: a relative approach

Yazarlar :

Izzet KILINÇ , Mehmet Akif ONCÜ , Yunus Emre TASGİT ,

Yazar kurumları :

Duzce University, Faculty of Business¹, Duzce University, Akçakoca Vocational School, Department of Tourism and Hotel Management²

Görüntülenme :

477

DOI :

Özet Türkçe :

The purpose of this study is to associate with the principles of Sun Tzu's art of war and the basic features of the competitive strategies, and to reveal the similarities between Sun Tzu's war strategies and competitive strategies, to generate a different point of view for business and literature. Qualitative research method was used. Sun Tzu's art of war book was examined aspects of competition, and theoretical and practical secondary sources were evaluated. As a result, the Principles of Sun Tzu's art of war have been adapted to the business competitiveness, related to competitive strategies and created a conceptual framework.

Anahtar kelimeler :