Eurocentrism is a grand narrative changing with time and transforming under different contexts. Many critics of this grand narrative have not yet managed to go beyond what they have criticized. In this article, we aim to analyse and question the critique of Eurocentrism from two domains: ‘centrism’ and ‘Europe’. First, we discuss the inadequacy of responding to one centrism with another centrism and one essentialism with another essentialism. Second, we look at how the idea of ‘Europe’ can be restrictive when it is imagined as a homogeneous, uniform and consistent entity. For us, one way of making differences visible within Europe, the West and the rest of the world is closely related to being able to think beyond rigid categories and binary oppositions. Being able to read culture in its complexity by taking into account hybridities, contextual variations and intercultural moments is of