Marketing and cost dimensions of iso 9001 implementations of small and medium sized manufacturers: a case analysis

Çalışmanın amacı küçük ölçekli firmalarda ISO 9000 uygulamaları hakkında daha derinlemesine bilgi sahibi olmaktır. Bu amaçla ISO 9000’ne sahip üç üretici firma, onların temel tedarikçi ve müşterileriyle ISO 9000’ne sahip olmanın nüşteri tatmini, maliyet azaltılması ve finansal performansın arttırılması üzerine etkilerini ortaya çıkarmak amacıyla derinlemesine mülakat gerçekleştirilmiştir.

Pazarlama ,

İSO 2009 ,

Kobi ,

The objective of this paper is to provide a better understanding of the implementation of ISO 9001 in small firms through three different case studies. For this we have conducted deep interviews with 3 manufacturing firms that have registered under the ISO 9001 quality assurance standard, their main customers and suppliers, to highlight the importance of standardization through customer satisfaction, cost reduction, and integration with suppliers to improve financial performance. This study applied to ISO 9001 certified companies verify that, ISO implementation can be regarded especially as a marketing tool since its marketing dimension gains more importance than its cost dimension.

Marketing ,

İso 2009 ,

SME ,