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For more than 30 years I’ve been involved in the design, development, and evaluation of technology-based learning (that’s what we called the predecessor to e-learning). Early in my career, I was introduced to a troubling adage used to describe an approach to the creation of education and training products. The adage is: Good, fast, cheap – pick two. This saying suggests that a product cannot be high quality and produced quickly while remaining economical. As a professional, I was originally offended by the saying, thinking it crude and simplistic. However, it has stayed in my consciousness over the years. It continues to surprise and sadden me how frequently it can be used to describe the approach taken to the design of e-learning products.